How can I get leads to my website?

Getting traffic to websites is a major preoccupation of most online business owners and marketers.

There are ways of getting leads for your business without going through the traditional way of trying to get the potential customer to your website first - in this answer, I'll outline four ways to generate leads that convert.

Let's get started.

1.Facebook Lead Ads

Facebook Lead Ads enable you to gather leads information direct from the ad, auto-filled from information on the users' Facebook profile. When you click on a lead Ad, it brings up a prefilled form with the details of the user - the advertiser can specify what info they want, be it name, email address, date of birth, etc.

Setting up Facebook Lead Ads is similar to other types of Facebook ads. Once the user clicks on your ad, confirms their details and submits the form, you'll receive the lead information, which you can then follow up on.

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2.Lead Magnet

A lead magnet is an offer made in exchange for getting the contact details of your visitors. Lead magnets are generally free resources, designed to help attract prospects. Effective lead magnet options include eBooks, templates, free training, cheat sheets, etc.

In order to get people's information, you have to provide an offer that justifies such sharing. An attractive lead magnet will increase your sign-up rates - but conversely, an unattractive lead magnet can easily fall flat

You can generate thousands of leads monthly with a good lead magnet, while they also have the capacity to attract 20-30% more leads every day.

For your lead magnet to be effective, it should:

·         Be free (with sign-up)

·         Make a promise

·         Engage with key points

·         Add great value to your customer

·         Satisfy a need or solve a problem (at least give direction to solving the problem)

·         Appeal to your target audience

·         Provide needed information

·         Have a clear call to action.

3.Medium

If you own or run a blog, you can rework all your previous content and post it again on Medium. As long as your stories/content are good, they'll be shown to visitors on the site. You may not even need to bother about content promotion, as it happens naturally on Medium - if, of course, your content strikes a chord.

Bear in mind that your content is sorted and shown to targeted audiences according to themed collections.

But the additional audience potential is big - for example, if your stories are featured in the 'Editors pick collection' - which has over 700k people following - the exposure can be significant.

To be successful on Medium, here are a few tips:

·         Rework or rewrite old and valuable content from your blog before publishing on Medium

·         Be strategic by creating a collection around a specific theme related to your business

·         Add infographics, cartoons, and images to your posts

·         Don’t forget to provide links back to your blog or website

·         Take advantage of the key metrics provided by Medium to know how your content is performing

·         Link to other content on your website

·         Recommend other great posts in your niche or industry

4.Landing Page

A landing page is very important in building a successful lead generation strategy. It is a page you send visitors in order to get their email, communicate with them and turn them into customers. You can use a landing page to capture email lead, sell a product or service, invite people to your webinar or make an announcement or offer a discount. A landing page that will convert must have a compelling headline, an interesting opening that will compel readers to read and move down through the copy. Therefore, you will need to use your customer’s language to write attention-grabbing copy. Test all the elements of design to make sure everything is working.